Delivered by InkSocial, the workshop equipped operators with practical tools to strengthen their digital presence and maximise their participation in the upcoming campaign.
Operators received insights on integrating their business into the campaign, improving digital readiness, mastering Google Business Profiles and customer reviews, leveraging social media and AI, and avoiding common pitfalls in online advertising.
The workshop set the stage for a strong and collaborative year ahead, with the 2026 campaign officially going live on May 1.
Moira Shire, Berrigan Shire and Federation Council partnered in 2025 to deliver the inaugural Moments That Mean Everything campaign - an ambitious and emotive marketing initiative celebrating nostalgic escapes, natural freedom and the hidden gems of the Sun Country and North of the Murray regions.
Berrigan Shire Mayor Julia Cornwell McKean said the success of the first year demonstrated the power of regional collaboration.
“Our communities thrive when we work together, and this campaign is a powerful example of what shared vision can achieve. Visitors are looking for authentic, meaningful experiences, and our region offers those in abundance,” she said.
The 2025 campaign delivered impressive results across both digital and traditional channels.
As part of this year’s activity, the councils have partnered with Peak Productions to capture new still images and video content showcasing the region’s unique experiences.
Fresh blogs and itineraries have also been developed to inspire visitors and support operators.
The campaign will run from Friday, May 1 to Friday, July 31.
