First responders were called to the scene of an aircraft incident near Simmie Rd, Echuca, just before 4.20pm.
A Victoria Police spokesperson said the helicopter crashed on private property.
Two men from Echuca, aged 64 and 62, and a 52-year-old Echuca woman were on board at the time.
One person was flown to The Alfred Hospital, Melbourne, in a critical condition.
The woman was transferred to hospital in Shepparton in a stable condition, and the other man in his 60s was taken to Echuca Regional Health.
The cause of the crash is being investigated.
Cultural project
Council-owned land at Rumbalara will be leased to Munarra Limited for a peppercorn $1 rent to realise the Munarra Centre for Regional Excellence.
The MCRE will be a state-of-the-art nationally significant centre designed as a hub of connection and transformation for people across Australia, run by Munarra Limited - a partnership of Rumbalara Football and Netball Club, the University of Melbourne and Kaiela Institute.
The centre will provide a place of cultural affirmation, identity and strength, with national pathways and a university campus, providing a culturally safe space for multiple education and training providers such as University of Melbourne, La Trobe University and Goulburn Ovens Institute of TAFE.
User pays police in Vic
Victoria Police officers can now charge organisers for policing events, according to new legislation introduced in Victorian Parliament on Thursday.
The Justice Legislation Amendment (Police and Other Matters) Bill 2022 produces changes that will assist police in carrying out their day-to-day processes and continuing to provide certain services that the community expects.
The reforms will allow Victoria Police to charge for profit sporting, entertainment, and commercial operators for their policing services at events.
Police will also have greater powers under the legislation to protect the security of police premises, including police stations.