Helen Thoday has taken up the lead role and will oversee Trans Ova’s growth across the country.
Trans Ova Genetics is expanding in Australia with the appointment of a new commercial operations manager, one of five new recruits joining the team.
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Helen Thoday, who has extensive leadership and commercial operations experience across agribusiness sectors, has taken up the lead role and will oversee Trans Ova’s growth across the country.
Trans Ova, a global leader in bovine reproductive technologies, was introduced to the Australian market in 2025 part of Genetics Australia’s joint venture with the URUS Group.
In her new role, Ms Thoday will be responsible for strengthening Trans Ova’s commercial operations, supporting sustainable growth, and working closely with teams in a partnership model to deliver new IVF services across Australia.
The Trans Ova team.
Originally from the United Kingdom, Ms Thoday has a broad background in livestock health, welfare, production and genetics, including working in pig production profitability and welfare in the UK, managing beef and sheep genetics programs in the Falkland Islands, livestock contract research in Canada and more recently in dairy welfare, health and production in New Zealand.
“Agriculture in Britain has unfortunately a low percentage of gross domestic product (GDP) so it doesn’t get traction from the government, so I have worked in New Zealand and now Australia for the draw of their strong agricultural sectors.”
The move to Australia follows her husband Warren Landles’ appointment as sustainability manager for Burra Foods and will continue her close connection with agricultural industries.
“It’s a great opportunity to help grow the Trans Ova brand across Australia in partnership with satellite units and practitioners, to deliver IVF services to farmers,” Ms Thoday said.
“Trans Ova is huge in America and continuing to grow. Australian beef and dairy herds can benefit significantly from IVF, a technology that can advance farmers’ genetic gain exponentially.”
Ms Thoday said the five new recruits would join the existing Trans Ova team in Australia, reflecting the rapid growth of the business. “It’s a big investment,” she said. “We have developed a strong process in Victoria under the Genetics Australia brand and will now build more partnerships with people who have extensive networks and are trusted by the farmers in the region, have the right facilities and align with our values to expand this valuable technology in farming stronghold areas across Australia.”
Trans Ova Genetics is expanding in Australia with the appointment of a new commercial operations manager, one of five new recruits joining the team.
Helen Thoday, who has extensive leadership and commercial operations experience across agribusiness sectors, has taken up the lead role and will oversee Trans Ova’s growth across the country.
Trans Ova, a global leader in bovine reproductive technologies, was introduced to the Australian market in 2025 part of Genetics Australia’s joint venture with the URUS Group.
In her new role, Ms Thoday will be responsible for strengthening Trans Ova’s commercial operations, supporting sustainable growth, and working closely with teams in a partnership model to deliver new IVF services across Australia.
Originally from the United Kingdom, Ms Thoday has a broad background in livestock health, welfare, production and genetics, including working in pig production profitability and welfare in the UK, managing beef and sheep genetics programs in the Falkland Islands, livestock contract research in Canada and more recently in dairy welfare, health and production in New Zealand.
“Agriculture in Britain has unfortunately a low percentage of gross domestic product (GDP) so it doesn’t get traction from the government, so I have worked in New Zealand and now Australia for the draw of their strong agricultural sectors.”
The move to Australia follows her husband Warren Landles’ appointment as sustainability manager for Burra Foods and will continue her close connection with agricultural industries.
“It’s a great opportunity to help grow the Trans Ova brand across Australia in partnership with satellite units and practitioners, to deliver IVF services to farmers,” Ms Thoday said.
“Trans Ova is huge in America and continuing to grow. Australian beef and dairy herds can benefit significantly from IVF, a technology that can advance farmers’ genetic gain exponentially.”
Ms Thoday said the five new recruits would join the existing Trans Ova team in Australia, reflecting the rapid growth of the business. “It’s a big investment,” she said. “We have developed a strong process in Victoria under the Genetics Australia brand and will now build more partnerships with people who have extensive networks and are trusted by the farmers in the region, have the right facilities and align with our values to expand this valuable technology in farming stronghold areas across Australia.”
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