The league has announced Foxtel Media Group business director Adam McConnell has been chosen for the role.
McConnell has previously worked at the Seven Network, and was an under-19 player for Carlton in the AFL’s former junior competition.
The creation of the chief executive position was brought on by the dissolution of the Regional Administrative Centres model, with AFL Goulburn Murray to be dissolved and leagues to self-govern from 2027.
“The Goulburn Valley League has always had a strong identity and reputation,” McConnell said.
“Our goal will be to maintain that status — and go to a new level — within Victorian country football ranks.”
McConnell will work alongside the league’s 12 clubs and the GVL board to determine the league’s next steps.
“Adam brings the commercial experience, football knowledge and understanding of community sport that we believe will be critical to the league's future,” board chair Peter Foott said.
“He understands the demands placed on volunteers and the importance of building strong relationships with our clubs.
“We have made no secret of our ambition to reclaim our position as Victoria's number one country football league, and we believe Adam is extremely well placed to help us achieve that.”
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