News

Benalla shines as a cultural tourism destination

By Benalla Ensign

Apr 8, 2026

Ultraviolet by Creature Creature was painted on a silo at Bertalli's Alpine Bread Bakehouse on Carrier St as part of the 2025 Benalla Street Art Festival. Photo: James Bugg.

The Benalla Street Art Festival continues to play a significant role in shaping the town’s reputation as a cultural destination in regional Victoria.

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Bess Nolan Cook, chief executive officer of Tourism North East, said the event has a growing national impact.

“This festival is a beacon for cultural tourism in regional Victoria,” she said.

“It showcases Benalla Rural City as a hub of creativity and invites visitors from across the country to experience its unique charm.”

The rear of Benalla’s GOTAFE building was decorated for the Benalla Street Art Festival in 2025. Photo by Sharlene Baldo

Visitors are encouraged to extend their stay by exploring the wider region, from the north-east Victoria Silo Art Trail to local food, wine and natural attractions.

Together, these experiences position Benalla as a place where art, landscape and community intersect.

With 11 new murals joining an already impressive outdoor gallery of 90 plus pieces, the 2026 festival invites everyone to walk the streets, meet the artists and see why Benalla continues to stand proudly as Australia’s outdoor street art capital.