Er, starting with the fact that he was actually having a press conference.
"I mean, I'm sitting here," the incredulous 39-year-old New Zealander told reporters at the Bellerive Country Club in St. Louis.
"I haven't done a press conference for an event pretty much all year. It's just now everything's busier.
"Coming out of the hotel this week I got stopped going to dinner like five times to sign an autograph.
"Like, that has never really happened. It might happen obviously on the golf course, but not just randomly at the hotel.
"So, there's no more kind of flying under the radar."
Fox's victory at Royal Birkdale in Southport, England, was the first major win of his career.
"In terms of commitments and stuff, there's been, even for these two weeks, a lot more than I've probably ever had," he said.
"That's, obviously, all good stuff to have, but it's just time management is going to be a little more important going forward. It's just going to be something that I'm going to have to get used to."
Those adjustments began on the flight home from England, when he struggled to find overhead space on the plane for the Claret Jug.
"Getting on the plane I felt bad, like, I never like holding people up when you get on a plane," Fox said.
"Everyone just wants to get to their seat -- and I'm trying to figure out how to fit these two boxes in the overhead and take up all the space."
Fox followed that experience with a tied 58th-finish in last week's PGA Tour playoff opener at the FedEx St. Jude Championship, salvaging his bumpy effort in Memphis with a closing 67 on Sunday.
Fox heads into Thursday's opening round at No.25 in the FedEx Cup standings, with the top 30 advancing to next week's Tour Championship at East Lake Golf Club in Atlanta.
"Obviously that's a big goal at the start of the year to get to East Lake," he said.
"I'm still in a good place and I think the goal this week is going to be to go out and try to get myself in contention on Sunday and if I can do that, that takes care of next week pretty comfortably.
"If I worry about the positions and what I need to do, what position I technically need to finish in this week, I think that will probably dim my head in a little bit."
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