Berrigan Shire aims to tap in to a new market of potential new residents with its ‘Live, work and invest in the Berrigan Shire’ campaign.
The online marketing campaign, which cost Berrigan Shire Council about $25,000 to create, is believed to be the biggest online campaign attempted by the council.
It was launched at council’s business breakfast in Tocumwal last Tuesday.
Featured in the campaign’s 12 short and one longer video are local business owners, many detailing why they set up their business in Berrigan Shire and the inspiration for doing so.
The ultimate aim is to encourage more people to relocate to Berrigan Shire, and hopefully also start new businesses.
Mayor Matt Hannan said the new video campaign will help promote council’s vision for the future.
‘‘No longer can you just rely on a tourism centre and brochures to do all the work, so we were probably a bit behind on our marketing,’’ Cr Hannan admitted.
‘‘These videos will provide us the opportunity to put a spotlight on what is going on throughout the shire.
‘‘It should also send a message to the local people to be proud of what we have.’’
The series of videos will be distributed through social media, the Berrigan Shire YouTube channel and council’s website.
It is also expected to be shown at various roadshows across the country, and particularly in metropolitan areas.
Shire economic and industry development liaison Merran Socha said all business owners who were interviewed were able to showcase the realities of living in Berrigan Shire.
‘‘Those who we interviewed were quite honest in what they said about setting up their business, and all talk from the heart,’’ she said.
‘‘The selling point is explaining their journeys; not all of them have been easy and that is reflected in the videos.’’
The videos were filmed in March this year and feature Amaroo Aged Care, Arthur Real Estate, BAS Repairs and Service, Barooga Sporties, Berrigan Caravan Park, Berrigan Pharmacy, Cydonia Glass, Eagle-i, Fee’s Coffee House, Finley Early Learning Centre, Fortitude Frames, Kelly Grains and Tocumwal Golf Club.
To showcase the lifestyle aspect of Berrigan Shire, Tocumwal netballers and Finley footballers also appear in one of the videos.