Visitors continue to show a strong desire to visit the Murray region, with almost one million visitors to the Sun Country area, according to the latest Tourism Research Australia reports.
More than 5.3 million domestic and international visitors explored the Murray region during the year ending March 2017.
These visitors stayed 8.7 million nights and contributed a total of $1.4 billion to the economy.
The Sun Country region — which includes Cobram-Barooga and Tocumwal — showed strong results, recording a total of over 925,000 visitors for the same period.
The region experienced growth in domestic overnight travel, with 544,000 people spending 1.8 million nights.
Domestic overnight visitors spent $321 million in the region and listed holiday as the main purpose of travel (55.4 per cent) followed by visiting friends and relatives (32.9 per cent).
Murray Regional Tourism chair Wendy Greiner said the results again highlighted the importance of the visitor economy as a key pillar in supporting regional jobs and economic prosperity.
‘‘Murray Regional Tourism recognises the importance of providing high quality visitor experiences to drive visitation. We remain committed to our cross border approach to support local business to ensure continued growth,” Ms Greiner said.
Domestic overnight visitors to the Murray region totalled 2.7 million, staying over 7.4 million nights and contributing over $1 billion to the regional economy.
Domestic daytrip visitors topped 2.6 million people and spent $334 million.
The region attracted 61,000 international visitors who stayed 1.2 million nights and contributed $51 million to the local economy.
The three primary drivers for visitors were holiday at over 42 per cent, visiting friends and relatives (nearly 34 per cent) and business (more than 15 per cent).
The top activities undertaken by visitors were food and beverage related with many choosing to enjoy the outstanding cafes, restaurants, fresh produce and markets the region offers.